We ensure homes homes are designed around the customer not around the build. We call this ‘design for living’.
This results in a distinctive product and living experience focused on creating happy homes.
Optim’s Customer Centric Approach
What We do
MARKETING
- Vision/positioning
- Design principles
- Local area research
- Customer research
- Segmentation
- Design refinement
- Trends
- Future proofing
- Branding
- Marketing
- Brand architecture
DESIGN & DELIVERY
- Scheme audit
- Competitors analysis
- Design guides/rules
- Journey mapping
- Apartment design
- Public spaces
- Back of house
- Front of house
- Specification & schedules
- Zone descriptions
- Standardisation
- Optimising layouts
- Wellbeing
- IOT
SERVICE
- Operation principles
- Service principles
- Staff training
- Staff culture
- Community culture
- Onboarding programmers
- Residential Engagement Marketing Assessment - REMA
- Mystery shopping
- Customer experience
- Staff experience
The key benefits
People
- Aligns employee and customer values with corporate vision
- Develops flexible solutions that residents will pay for
- Customer centric culture and service model
- Employee and customer loyalty
Building
- Enhanced asset performance
- Reduced capital costs, increased asset value
- Improves design flexibility
- Transferable design strategies and scalable solutions
Owner/Operator
- Develops a service model that enhances and de-risks revenue
- Improved Net Operating Income
- Improved attractiveness to investment market
- Reduced operating costs